The battle over the iconic White Stag sign in the heart of downtown Portland. A microcosm in the ongoing battle between progress and preservation, through the lens of the people involved. Why was the University of Oregon denied the right to modify the sign to their needs, when so many commercial interests in the past have done so? What makes this issue so unique and what blew it out of proportion? A look through the opinions of University of Oregon staff, as well as Portlanders as to how they feel about the attempt to modify the sign.
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